To begin the New Year Lakay Publishing is looking to bless one lucky reader with a brand New Mercedes-Benz. This is part of the organization’s efforts to begin engaging readers more. As they prepare to release new titles in 2014, Lakay Publishing is first wants to solidify their relationship with current supporters and welcome new ones they grow their brand. For the past 3 years Lakay Publishing has been in quiet existence and this is in a way their coming out. They are on the scene and what better way to drive the point home than with a new Benz.
This holiday season, the organization plans to give away a new car to one lucky reader as they kick of their quest for visibility. They will offer several other prizes including desirable electronics and books, which buyers will unlock over the course of the event. The ultimate prize however is the car which most are looking forward to.
The event will last until the end of the year, but earlier buyers will get opportunities to go things to get additional entries and we are exploring the opportunity to add a few along the way prizes just to keep things fun. There will be somewhat of mini promotions within the event to keep people engaged, for example, all buyers in the before 5:00 PM 11/27 hours will get a second entry.
As the organization grows their goal is to create a community that will grow with them. “There is no substitute for brand loyalty and the plan is to do more than just attract new readers, we want to keep them.” The publishing industry has experience many changes in the last few years, but keeping readers interested in reader is vital to the survival of the industry. The days of just putting out a good book and sitting back are gone. You must adjust and keep working to keep up with readers.